Senior Assistant Brand Manager Nutella

Job Location: İstanbul

İstanbul, Türkiye

Company Description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

As a beloved brand, Nutella is the world’s most popular hazelnut spread, enjoyed by many at breakfast to kickstart their day. As a Senior Assistant Brand Manager, you will play a crucial role in ensuring the brand stays ahead in the market by tracking the latest trends and developing a comprehensive business strategy with a precise communication plan that encompasses all aspects of the brand.

Reporting directly to the Regional Marketing Manager for Türkiye at Nutella, you will have the opportunity to join a dynamic team working on diverse projects that shape the strategy and vision of this beloved brand. If you’re eager to contribute, don’t hesitate to apply!

Main Responsibilities:

• Develop and implement a comprehensive brand marketing plan encompassing all elements of the marketing mix, including consumer promotions, digital initiatives, and the Nutella app.
• Oversee the preparation of market analyses and consumer research, and monitor competitive activities to identify brand challenges and market opportunities.
• Monitor and follow up on market and consumer KPIs, from data collection to action plan development.
• Coordinate all projects with both internal and external resources, including advertising agencies, market research firms, production planning, trade activities, and the sales team, to achieve desired results.
• Regularly track and report on the budget.

Who we are looking for:

• Bachelor’s degree
• Preferably, a minimum of 3 years of experience in brand management
• Advanced analytical and planning skills, with strong problem-solving and decision-making abilities
• Proven ability to manage multiple tasks simultaneously
• Excellent presentation and organizational skills
• Strong team player with outstanding interpersonal skills
• Proficient in both written and spoken English

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are – dedicated to crafting brilliant results for consumers around the world. 

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