Strategic and operational leadership of a portfolio of Beam Suntory brands, achieving defined Marketing- as well as agreed volume, net sales, profit and growth objectives
Role Responsibilities
Development and implementation of long-term growth strategies for the defined brands aligned with the VIA objectives (where to play and how to win) and defined objectives and targets
Development, implementation and tracking of the annual Brand Plans
Development, implementation and tracking of the annual Activity Grid
Agency Management and coordination: Media, PR, Creative, BTL, Social/Digital agency
Development of annual media plans with close cooperation with Senior Digital Manager
Development, implementation and tracking of consumer and brand activations
Management and Control of the annual Marketing Budget
Close cooperation with SGS partners in Turkey.
Cross functional working with key departments to achieve annual targets and objectives (Commercial Team, Brand Houses, International Team, Finance, Supply Chain,…)
Leading and coaching marketing team on distributor side
Qualifications
Min 5 years of Brand Marketing experience in an international FMCG company in Turkey, preferably in Spirits
Master’s degree with focus Marketing or related subjects
Proven experience in leading and developing a team of min 3-5 direct reports
Proven track record in managing a Masterbrand with multiple categories or a portfolio of brands
Proven experience in the areas of media planning, BTL, PR, Social- and Digital media
Ability to understand sales fundamentals and interest to develop close Marketing/sales relationship to achieve business goals