Senior Director of Marketing – Remote

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com

Job Description

As Sr. Director of Marketing, you’ll oversee the evolution, management, and execution of the Experian Marketing Services brands in-market. You’ll work with the wider Marketing team and Chief Marketing Officer to develop the overarching marketing strategy. You will define a cohesive marketing experience and create high-quality interactions with the business from planning digital campaigns to the website, sales collateral, and events.

You should know how to make a big statement, understand the ad/fin tech space and are passionate about providing a unique and engaging experience for our customers, regardless of the medium, and excel at the small touches and how each interaction plays into the overarching strategy and experience. You will lead a variety of high-visibility marketing projects to increase brand awareness and equity of Experian Marketing Services.

This role is remote, and you will report to the SVP of Product Marketing.

• Coordinate with internal marketing functions, external agencies, and important partners in sales, product, and communications to mobilize the execution of marketing programs with speed and efficiency
• Collaborate with and motivate a team of designers, event planners and supporting agencies

Brand

• Lead the creation and application of brand guidelines
• Implement internal marketing/change management to support adoption of brand standards
• Shape visual brand and explore new ways to enhance the brand
• Create, produce, and maintain the branding for all web and print materials including website, sales materials (i.e. – presentations, infographics, one-sheets, flyers), email, and social media

Events

• Oversee the execution of a range of events, including trade shows, conferences, seminars, roadshows, executive briefings, virtual events, and internal kickoffs
• Work with legal to negotiate venue/vendor contracts with the most favorable terms
• Overall responsibility for event specific budgets, coordinating all procurement and invoicing activities
• Collaborate with the sales teams and several leaders and executives to ensure that all events are successful and that all prospects and clients are receiving an on-brand, best-in-industry experience
• Collaborate with the demand generation team to guarantee a cohesive pre-event, at-event, and post-event strategy to increase engagement and buyer enablement

Qualifications

Qualifications

• 8+ years leading several marketing strategies and implementation
• 5+ years managing or driving influence in a matrixed team
• Experience in creative direction, graphic design, branding, marketing, strategy, or related field
• Previous responsibility for building, implementing, and governing brand guidelines
• Previous leadership experience planning and producing corporate events and conferences
• Demonstrated linkage and tracking of branding and event efforts to an organization’s broader strategy and growth plan

Benefits/Perks:

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote, hybrid or in-office
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays

Additional Information

Our uniqueness is that we celebrate yours. Experian’s culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering… the list goes on. Experian’s people first approach is award-winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian’s DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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