Senior Marketing Analytics Executive in Istanbul, Turkey

Company description

About Publicis Groupe Publicis Groupe Turkey operates with 14 agencies under its umbrella: Starcom, Zenith, Spark, Datawise, PMX, Performics, Publicis Istanbul, Leo Burnett, MSL, Digitas, Hypers Productions, Gelir Ortakları, Platform Next, Saatchi & Saatchi. Agencies are specialized in areas such as data, performance marketing, affiliate, e-commerce, content, production, media, advertising, and PR. Publicis Groupe Turkey includes almost 500 talents and is located in İstanbul.

Overview

We are looking for a talented Web & App Analytics Specialist with 2+ years of hands-on experience in the field. The ideal candidate holds a four-year degree in business, marketing, computer science, information technology, or a related discipline and is passionate about turning data into actionable insights.

Responsibilities

Duties

· Work with teams to develop/inform data acquisition strategies (including KPIs and personas) for websites and individual campaigns to ensure their success

· Report beyond key metrics; tell the full story using data

· Proactively evaluate the performance of campaigns and recommend opportunities to improve targeting, messaging, and user experience

· Identify notable traffic patterns and determine their origin

· Provide data and insight to assist with paid media tactics including search and display

· Build ad hoc reports, and dashboards, and perform deep dives upon need

· Deliver reports to gauge the effectiveness of digital media advertising programs including search engine marketing, display, mobile, social, video, etc

· Monitor and analyze performance through campaign dashboards and readouts, provide strategic optimization recommendations

· Analyze site behavior using Web analytics tools to determine areas for site improvement

· Analyze A/B and Multi-variate tests, communicate results, and provide recommendations

Qualifications

Skills/Qualifications

· In-depth familiarity with Google Analytics (Google Analytics IQ certification a major plus) as well as advanced implementation knowledge/experience

· Great sense of awareness and ability to think on your feet

· Experience with Web site and app analytics tools such as Google Analytics, Adjust, Firebase, AppsFlyer, Optimize, Hotjar, etc.

· Strong quantitative and research skills with proven ability to demonstrate data collecting, analyzing, and interpretation capabilities

· Google Tag Manager, Social Ads, Google Ads experience a plus

· Experience with web analytics (Adobe Analytics) and business intelligence platforms a plus

· Ability to work with Big Query, HTML and Java. Additional development skills are a plus.