Senior Marketing Manager, Turkey, Turkey Marketing & Prime

DESCRIPTION

The Marketing and Prime Team of Amazon Turkey is looking for a passionate and experienced marketing professional (+10 years) that will lead and execute marketing strategies to drive customer acquisition, engagement, and retention. Key responsibilities are:

Strategic Planning: Developing comprehensive marketing plans aligned with business objectives, target audience insights, and market trends.

Campaign Management: Overseeing the creation, implementation, and optimization of marketing campaigns across various channels such as digital advertising, social and traditional media

Market Research and Analysis: Conducting market research to understand customer needs, preferences, and behavior, and using data-driven insights to inform marketing strategies and tactics.

Cross-Functional Collaboration: Collaborating with cross-functional teams including product development, Central marketing teams, retail category teams and finance to ensure alignment and integration of marketing efforts with overall business goals.

Budget Management: Managing marketing budgets effectively to maximize ROI and achieve desired business outcomes.

Brand Management: Upholding and enhancing the Amazon brand through consistent messaging, positioning, and creative executions.

Performance Tracking and Reporting: Monitoring key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives and providing regular reports and analysis to stakeholders.

In this position you will work closely with TR Stores team lead and with Mena partner teams. We are looking for a native Turkish speaker, with +10 years of experience of core brand marketing and project management capabilities, ideally in FMCG and/or e-commerce who thrives in an innovative and collaborative environment.

Key job responsibilities

The candidate is expected taking customer engagement to the next level by diving deep into the customer funnel, understanding reasons for churn and developing the right onboarding journey to engage customers from the moment they create an Amazon account. The position enjoys a high amount of autonomy with the ability to support with determining strategy and implement a diverse set of initiatives.

We are open to hiring candidates to work out of one of the following locations:

Istanbul, TUR

BASIC QUALIFICATIONS

Education: Bachelor’s degree in business administration, marketing, finance, or a related field

Experience: +7 years of experience in customer lifecycle management, customer relationship management

Experience in leading customer lifecycle strategies, in analyzing customer data and deriving actionable insights.

Experience in project management and leading cross-functional teams.

PREFERRED QUALIFICATIONS

Strong analytical skills to interpret customer data

Excellent communication skills to effectively convey strategies and collaborate with various teams.

Leadership skills to manage and motivate teams, as well as to drive initiatives forward.

Strategic thinking and problem-solving abilities to develop and implement effective customer lifecycle strategies.

Attention to detail to ensure accuracy in customer data analysis and strategy implementation.

Ability to prioritize tasks and manage multiple projects simultaneously.

SQL proficiency

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