Shopper Marketing Executive

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

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pladis is looking for Shopper Marketing Executive for our pladis Turkey Category Team.

Who we are?

With production starting in a small shop in Nohutçu Han, Eminönü in 1944, Ülker has since grown to become the leading food company in Turkey and the region, with more than 300 brands, exports to more than 100 countries around the world, and successful overseas operations. Its wide range of products all-share Ülker’s values, with brands in categories including biscuits, cake, chocolate, candy, and gum. By placing sustainability principles and objective orientation at the center of its business model, Ülker continues to contribute to Turkey’s economy with its turnover of 9.4 billion TL, close to 9,000 employees, and its zero-waste policy.

pladis was founded in 2016 as a subsidiary of Yıldız Holding, with the aim of ensuring synergy among the group’s international snack brands and increasing its global competitiveness. Consolidating 300 years of experience in bakery products, chocolate, gum and candy, it is home to beloved, iconic brands such as Ülker, McVitie’s and Godiva. With 25 factories in 11 countries, and a global workforce of 16,000 people in its operations in over 100 countries, pladis offers its consumers the highest quality products and services.

A brief job description of the position and preferred qualifications for the suitable candidates are defined below:

Responsibilities

• The position requires leading category & brand growth for Ülker confectionary business through shopper marketing activities across channels/key customers
• Builds in-store communication and best-in-class POS strategy by channel/banner level; leads the development and execution of shopper insights into in-store actions and relevant campaigns to capture Ülker brand opportunities over the competition – builds channel/store specific shopper promotion plans with trade marketing
• Builds yearly shopper marketing activation calendar by customer/channel level based on insights; does the execution with agencies and field teams and analyses/measures the performance of each activity on sales/ROI of each activity – develops channel/customer based in-store planograms and displays
• Works closely with sales leaders to develop aligned portfolio growth strategy in-store and resource prioritisation for Category/Brand activation calendar
• Follows-up closely the BTL materials and innovations of global platform; builds closer relationship with global and big local shopper/in-store agencies to develop in-store designs/shelf planograms & displays
• Has at least a standard knowledge of using, analysing, and interpreting the retail, household, and shopper data with Insight Team and capable of preparing account/channel/region specific plans based on quarterly Chain Insight; weekly scan track and monthly retail – presents the results to customers with action plans based on insights
• Holds strong multifunctional collaboration skills to work closely with Insight Team; Trade Marketing team; when necessary with Brand Team and Sales / Customer team

Essential Experience, Skills and Qualifications

• Bachelor’s degree, Master’s degree in a relevant discipline is an asset
• At least 2 years of experience in Shopper Marketing, Insight, Trade Marketing and/or Channel Development, Marketing with in-depth category and product knowledge
• Solid track record in analysing data, with strong conceptual ability, strategic thinking and attention to detail
• Competent in financial acumen- understands P&L metrics
• Holds effective communication, negotiation, and management skills with a pro-active, energetic, initiative and solution-oriented approach
• Fluent in English

Our winning traits and behaviors

• PURPOSE-LED – Energized by our promise to deliver happiness to the world with every bite
• AGILE – Ever evolving, never satisfied and never standing still
• COLLABORATIVE – Willing to work with others for mutual success, transparent, a win-win seeker
• RESILIENT – Quick to adapt to change, fast learner and persistent in the face of setbacks
• POSITIVE – Self-motivated, optimistic, courageous, and inspiring

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.

We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.

We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.

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