We are seeking a Sr. Insight & Research Executive to join our team. In this role, you will play a pivotal part in cultural insights, market research, and audience analysis, providing our clients with valuable information to shape their strategies.
Responsibilities:
Conduct cultural insights research to identify trends and opportunities in the market.
Execute market research projects, including data collection, analysis, and reporting.
Analyze and segment audiences, providing in-depth insights into their behaviors and preferences.
Deliver comprehensive reports and recommendations based on research findings.
Collaborate with cross-functional teams to integrate insights into client strategies.
Requirements:
Experience working in an insight role in a media agency, media vendor, or a research agency.
Knowledge of quantitative research methodologies in the area of media research or consumer behaviour.
Deep curiosity about consumer behaviour and a drive to bring consumer behaviour stories to life through your work.
Strong quantitative analysis capabilities.
Experience using syndicated survey tools or questionnaire design.
Minimum of 3 years of experience in cultural insights, market research, and audience analysis.
Proficiency in research methodologies and tools.
Strong analytical and critical thinking skills.
Excellent communication and presentation abilities.
Excellent command of English both written and spoken.